As participants in this thing we all call life, we experience customer interactions from the vantage point of being the customer.
As parents, and in other situations where we are working with children, we gain experience delivering goods and services to customers, who are often demanding, grumpy, and very difficult to please.
As business owners making and selling handmade paper crafts, we learned about customer interactions from the vantage point of the ones attempting to make a sale. From this position, we juggled and applied each of the following balls and had many opportunities to turn frowns into smiles, potential customers into actual customers, and one-time customers into faithful regulars. It is our firm belief that as you apply them you will see similar opportunities arise.
If you want your customers to be loyal to you, be loyal to them, and you really want them to be loyal to you as a loyal customer is a return/regular customer. So what does loyalty look like? We think it looks like serving them honestly and consistently, with integrity and faithfulness. It looks like going out of your way and above and beyond expectations on behalf of your customers.
