As participants in this thing we all call life, we experience customer interactions from the vantage point of being the customer.
As parents, and in other situations where we are working with children, we gain experience delivering goods and services to customers, who are often demanding, grumpy, and very difficult to please.
As business owners making and selling handmade paper crafts, we learned about customer interactions from the vantage point of the ones attempting to make a sale. From this position, we juggled and applied each of the following balls and had many opportunities to turn frowns into smiles, potential customers into actual customers, and one-time customers into faithful regulars. It is our firm belief that as you apply them you will see similar opportunities arise.
Excellence involves not taking shortcuts or cutting corners. It involves hard work and taking the necessary time and steps to do the job right and to the best quality that can be achieved. It also means that today’s best is not tomorrow's best. Making mistakes along the way is to be expected and good, so long as they are learned from and therefore not repeated.